Sizing Up Style: Behind the Scenes at Curvissa’s Summer Shoot

City, May 24, 2013/PRNewswire/ – The fashion industry is changing. A trend transformation has already taken place this year with London Plus Size Fashion Weekend (LPSFW), the first of its kind which was held during this year’s spring / summer London Fashion Week.

Stylish plus size retailer Curvissa are continuing to celebrate this penchant for size, something which is expressed in their latest TV ad campaign.

Hannah Barltrop, online campaign manager at Curvissa says this change in the fashion industry is welcome, but not unexpected; “the fashion world is accepting that curves are crucial to creating fashion that’s both on trend and in keeping with the shape of real women’s bodies”. And, with the average UK dress size a 14 – 16, it’s about time curves were celebrated more.



 LPSFW showcased fashion for ‘average’ sized women with a series of catwalk shows from designers and retailers alike and earned itself the nickname ‘the shape of fashion’s future’. Curvissa’s presence at this event was embraced by stylists, beauty bloggers and fashionistas alike, highlighting the need for such an event.
Building on the success of Curvissa’s involvement with LPSFW in trying to portray the fashion needs of average women, Curvissa have released an exclusive behind the scenes video of their latest TV campaign in an ‘access all areas’ style, which will give you a true idea of their attitude to summer style.

This year it’s all about hunting out fashion that’s fun, fresh and free of size stigma with a collection that’s second to none. It’s the style that shouts volumes, not the size that it comes in.

The day of the shoot began at sunrise, with the models made up in some of Curvissa’s most exciting new looks. Everyone was psyched for a productive day shooting some of the most stylish shots for this summer.
So what fresh fashion can we expect to see from Curvissa this season? Think bold colour blocking in daringly electric shades such as fuchsia and azure blue, chic nautical stripes and sleek monochrome patterns as well as ditsy floral prints across their plus size swimwear from Curvissa, holiday fashion and summer style collections.

The cast and crew alike had so much fun shooting the video and Curvissa can’t wait to share it with you. With over 3000 styles for women size 14 – 32, you can stay stylish whatever the occasion with Curvissa.

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