LG Mobile Phones revs up parents with final LG Text Ed video, promoting safe mobile phone use behind the wheel
SAN DIEGO, December 23, 2010 /PRNewswire/ — With recent studies citing that mobile distractions such as texting can be even more dangerous than drinking and driving, parents are looking for answers on how to best educate and promote responsible mobile phone use to their teens. As part of her role in the LG Text Ed campaign, an educational program aimed at parents, Jane Lynch shot a series of entertaining and educational viral videos for LG Mobile Phones about mobile phone misuse. With the goal of educating parents about the importance of talking to their kids about responsible mobile phone use, the LG Text Ed video series addresses issues such as “sexting,” mobile harassment and text etiquette, while helping parents learn how to use mobile phones to communicate better with their kids. In the series finale, Jane drives right to the point and addressees the potentially damaging consequences of texting while driving.
In an eye-opening study conducted by LG Mobile Phonesi, 70 percent of teens accuse their parents of texting while driving, while only 44 percent of parents actually admitted to the behavior. In a similar study conducted by the Pew Research Center, presented during the Federal Communication Commission’s recent Generation Mobile Forum, 40 percent of teens said they’ve been in a car when the driver used a cell phone in a way that put themselves or others in danger. In the texting while driving video, Lynch confronts a classroom of parents about their own texting and driving bad habits and urges parents to model good behavior for their children. Using humor to get to the heart of the issue, Lynch helps parents help themselves by putting the phone away in the car and encouraging their kids to do the same.
“With 45 percent of teens admitting to texting and driving, it’s more important than ever that we provide parents with the tools to educate and promote safe and responsible driving habits,” said Tim O’Brien, vice president of consumer and trade marketing. “Through LGTextEd.com, parents have a centralized resource they can use to help keep their children safe when it comes to mobile phone use.”
Through the LG Text Ed Web site, www.lgtexted.com, parents can educate themselves about the dangers of texting while driving as well as learn strategies to use to help protect their children. Parents can also view the full Jane Lynch series including the newest Texting While Driving video on the Web site. LG also encourages parents to visit the LG Text Ed Facebook page, www.facebook.com/LGTextEd, where users can talk to one another, post questions and check up on Lynch’s latest classroom lessons.
LG Text Ed with Jane Lynch
Bringing her trademark intensity and flair to the LG Text Ed campaign, award-winning actress Jane Lynch is working with LG Mobile Phones to raise awareness about risky mobile phone behavior. In a series of comedic vignettes, which can be viewed on www.LGTextEd.com, Lynch tackles issues such as sexting, texting while driving, mobile bullying, and other questionable teen behaviors. At the end of each video, Lynch directs parents to LGTextEd.com where they can find professional advice and guidance to help promote safe and responsible mobile usage among their text- and tech-savvy families. Lynch, a new mom herself, masterfully employs her artistic abilities and the result is a video series that is both humorous and thought-provoking.
LG Text Ed
The LG Text Ed program, which was launched in early 2010, offers parents a number of articles, tips, videos and other content so they can educate themselves on the dangers of mobile phone misuse, employ strategies to help protect their children from potential problems, and discover how they might be modeling their children’s mobile phone behavior. Parents can find additional information on the LG Text Ed initiative and mobile phone misuse by visiting www.lgtexted.com.
About LG Electronics Mobile Communications Company
The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lgmobilephones.com.
About LG Electronics, Inc.
LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 80,000 people working in over 115 operations around the world. With 2009 global sales of $43.4 billion, LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning/Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. For more information, please visit www.lg.com.
Media Contacts:
Demetra Kavadeles
LG MobileComm U.S.A., Inc.
(707) 328-5307
demetra.kavadeles@lge.com
Analisa Schelle
LG-One
(510) 292-5410
analisa.schelle@lg-one.com
i The LG Text Ed Survey, conducted by TRU Research and sponsored by LG Mobile Phones, is a national snapshot of texting behaviors among 13 to 17 year olds and parents of 13 to 17 year olds. The study was conducted online within the United States among 1,017 teens and 1,049 parents of teens.
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